Author: Mario Petkovski
In today’s digital era businesses must follow the latest trends in order to function in the competitive market. Even businesses that you don’t expect are using social media marketing – such as social media marketing for real estate agents becoming a popular method of gaining clients. Nowadays, social media is one of the biggest marketing tools used worldwide. It does not matter if you run a small grocery store, a large company or an NFL franchise, you must have support from social media.
Almost every giant company is using the marketing tools of social media to bring benefits to their business. Using social media for your company can increase customers, build awareness and target audiences like never before. Social media has more than three billion users every month around the world and for sure it is not a passing trend.
There is no need for big marketing agencies to create your marketing plan for your company and lunch expensive TV advertising that has no target audience options or any other ATL or BTL advertising. With social media, you can run your own marketing campaigns just because the process is very user-friendly and yet so effective.
Following are the reasons why every company should focus more on social media.
- Build Awareness
One of the most important thing in business is brand awareness. Building your brand awareness before social media was a very expensive and very frustrating process. However, now you can launch your own brand awareness campaign all from your computer.
Can you imagine if you show your company to some of the three billion users at once? That will be amazing. Social media boosts your visibility on the web which will increase your sales. Even company giants are still focused on their brand awareness campaigns no matter how big they are.
- Provide information
Social media is also a platform that can provide relevant information to your customers. Communication with your customers and knowing their needs will result in huge sales if you meet their demands.
Besides, it encourages communication, and people can feel that they can connect with your business and that is trustworthy.
- Show Authenticity
You are not alone on social media. There are a lot of businesses trying to do the same thing you do. So, it is best if you create your style that complies with your business. It is good to be unique and different so in that way, you can attract even more customers.
Some people are just bored from the standard posts by companies, so try to create something different seasoned with the style of your business.
- Encourage engagement
There are two benefits when customers engage with your business on social media. One, you will get more views just because it will become trendy post so you will gain even more brand awareness without investing anything. Two, you will be able to answer questions of your customers and provide them with useful feedback.
Create engaging posts that will be interesting for your audience, ask their opinions on new events and so on. This way you will gain people’s trust, gain more audience and build your brand awareness.
- Provide support
There is no need for expensive software support systems and hiring many people. You can do it all through your social media believe it or not. A lot of people will write complains about products or want help with something.
Try to answer everyone, if possible. In that way, you will prove to your customers that you care about them.
- Build your social media network
Slowly build your social network empire. Try to conquer platform by platform, until your company is everywhere handling a stabe audience. Be patient, you cannot become an overnight success. You must invest in your social media profiles just because they will become an important factor for your business.
As we mentioned, social media is a crucial part of your business and the trend does not seem to stop. Managing your social media profiles does not necessarily have to be stressful. That is plenty of applications that can support your social media progress.