TikTok has truly taken the world by storm in recent years. It has shown exponential growth, and garnered a loyal following of fans around the globe. It’s sheer popularity is even threatening the likes of Twitter, Instagram and Facebook as the most popular social media platform amongst some younger age groups, signalling that this production and sharing of content may be a signpost for future platforms emerging on to the market. It has been referred to, fondly, by the slightly older millennial generations as “the new vine”, which no longer exists as a social media platform. As a supposed replacement, TikTok seems to be doing very well indeed. But what is TikTok? This social media platform is completely free and allows users to post, watch and share videos. These short videos usually come with the background music of current chart hits embedded in them. Remember Musical.ly? This is the name TikTok previously had, before they merged with another company and chose to rebrand. In 2019, TikTok had over, a huge, 500 million monthly users, and was named the most downloaded app (2019) with 1.5 billion downloads on the App Store and Google Play combined.
After bursting on to the scene, TikTok users have ballooned. With so many people actively using TikTok each month, there is no shortage of video content to browse, enjoy and share. Amongst the 14-25 age group, TikTok is a prime source of online fun. It is used for a whole host of videos that now reach far past its original lip syncing purpose, with political comments, talent showcasing, pranks and everything in between, featuring heavily on the platform. However, the question many TikTok users continually ask, is: ‘How do you reach a large audience on TikTok?’. We’ve summarised some of the ways you can build you TikTok following, and really get the most out of this very current, and evolving app.
- Get Free TikTok Followers
Achieving a large reach on TikTok has never been easier, thanks to https://tiktokfollowing.com/. They offer a range of packages that allow you to boost your audience reach by acquiring real-life followers, who appreciate quality content. With the strong following this allows, your chances of going viral, even on other social media platforms such as Facebook and Instagram is massively increased. Having a large basis to share your content with, ultimately means more opportunity for them to share your content elsewhere. It really couldn’t be easier to build your following quickly and stress-free.
- Produce Original Content
One method that is tried and tested on TikTok to build a larger audience reach is by creating original content. Everyone likes to see something new and exciting, so by thinking outside of the box, before producing your TikTok content may reap the benefits in the long run. What would you like to see in video format that currently isn’t already on TikTok? Which new song has no one used in their content yet? By being the first or something new, you are likely to attract followers, shares and likes.
- Comment, Like and Share Content You Enjoy
Equally as important as creating your own content, is commenting, liking and sharing content that you have enjoyed. The TikTok community is one that naturally promotes support and mutual respect, so by being genuine with your activity, you will undoubtedly attract genuine activity back on to your own content. Being especially active on the app will also mean more people are exposed to your own user and profile, which will, in itself, attract more followers in the long run.
- Follow Current TikTok Trends
Teamed with the above 3 ways to attract a larger audience on TikTok, is to follow current TikTok trends. As TikTok is so popular with a younger age group, trends are something that has become incredibly important to TikTok’s popularity. Whatever the trend is at the time (and be quick, because they don’t hang about) it’s a good idea to follow it. The most effective way to do this is to create your own video content following the trend, and make sure to hashtag all the relevant trending words to boost your appearance on user’s feeds. Sharing and liking trending content will also help, but original content is the key to viral success on this platform.
As you can see, there are a whole host of ways in which users can reach a large audience on the ever-evolving app that is TikTok. Having a strong following from the get-go will not only mean an increased reach for your new content, but it will continue to promote your previous videos, and offer hugely increased opportunities for viral shares and shares to other social media platforms. The more established your TikTok account appears, in terms of followers, will naturally increase the new followers heading to view your content.